The Situation
A lender approached Flex Workspace Solutions (FWS) seeking expert guidance on how to reposition a 122,000 square foot building in Denver, CO. The building had a mix of retail, spec suites, coworking, and a rooftop event space. The lender had recently taken back the asset from a previous tenant and needed a comprehensive plan to maximize occupancy, revenue, and long-term value.
Building the Partnership
After a thorough evaluation, FWS partnered with the lender to not only recommend a repositioning strategy but also take an active leadership role in executing it. The plan included:
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Retaining 48,000 square feet for coworking and spec suite operations to drive flexible revenue streams.
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Partnering with a local broker to position and lease the remaining office floors as traditional long-term leases.
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Coordinating with a property management company specifically for the traditional office floors, while FWS directly managed all flex space operations.
FWS was entrusted to lead both the coworking operations and the overall repositioning effort, becoming a hands-on management and execution partner—not just an advisor.
FWS’ Full-Service Execution
FWS didn’t just offer advice. They stepped in to manage the full day-to-day success of the building’s flex spaces, including:
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Managing and operating the coworking space, spec suites, open concept work areas, conference rooms, and rooftop event space.
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Hiring and training on-site staff to deliver a premium experience to coworking members and event clients.
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Stabilizing the coworking community by retaining existing members and addressing long standing operational issues.
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Taking over and activating the building’s rooftop event space, preserving it as a major amenity for tenants and a popular event venue for external bookings throughout Denver.
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Collaborating closely with the brokerage team to execute a strategic leasing and marketing plan that leveraged the building’s unique amenity mix—including coworking, flexible meeting spaces, and event space—as a key selling point to attract traditional tenants.
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Coordinating with the property management company to ensure the traditional office floors were professionally maintained and operated at a high standard while the FWS team retained direct control of all flex operations.
Because the coworking space and amenity areas were positioned as open to all tenants, not just coworking members, FWS helped create a dynamic that made the entire building more attractive. Brokers are actively leveraging the flex space as a major differentiator, offering growing businesses access to conference rooms, meeting spaces, and flexible work environments that traditional leases typically don’t include.
Early Wins
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Several long-term leases have already been signed, with tenants valuing the coworking and amenities as a key part of their growth plans.
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In the first year of operation, the coworking space and spec suites are performing 20% above market rates, reflecting strong demand and successful positioning.
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The building’s combination of traditional office space plus access to premium flex amenities has proven to be a powerful draw for a broader range of tenants.
What the Client Valued Most
FWS removed the operational burden from the lender by becoming a true operational partner. By managing staffing, daily operations, tenant relations, and vendor partnerships—and collaborating closely with brokers and the property management company—FWS ensured the asset’s immediate success and long-term viability.
“FWS brought clarity, vision, and exceptional execution to both the short- and long-term strategies for the building. Their ability to seamlessly partner with the property management and brokerage teams made a huge impact on the project’s success.”
The FWS Difference
At FWS, we believe the future of commercial real estate success lies in creating spaces that blend traditional office leases with flexible, highly amenitized environments. By expertly managing both sides of the building, the flex spaces and the traditional floors, we helped this asset stand out in a competitive market and positioned it for long-term growth.
Whether it’s a full repositioning, hands-on operational management, or strategic consulting, FWS delivers customized solutions that drive results and remove the operational burden from ownership.